Soccer.com
Social Media Internship • May–August 2015
This past summer I interned for Soccer.com, the largest soccer retailer in North America. The headquarters is located in Hillsborough, North Carolina. It was an incredible experience being able to work directly with major brands, athletes and industry leaders. Day to day work consisted mainly of creating content for social media channels, responding to any social media interactions, photographing products, monitoring online conversations and developing social media strategies.
- Designed thumbnail templates for YouTube channel playlists
- Assisted with directing the new Soccer.com commercial
- Increased Instagram monthly follower growth by 12%, reaching upwards to 195,000 followers per month
- Increased YouTube following over the summer by assisting with various video projects
- Created and edited content for the Guide, the editorial content portion of the website
University of Wisconsin - Oshkosh
Social Media Specialist Internship • July 2014 - May 2015
Throughout my senior year of college, I interned for the Integrated Marketing and Communications office at the University of Wisconsin - Oshkosh in Oshkosh, Wisconsin. This social media internship gave me valuable experience with working in a professional environment, meeting deadlines, project managing and more. Day to day activities included responding to social media interactions, taking photos for university social media channels, writing articles for the university's online editorial and monitoring online conversations.
- Assisted with various campus video projects
- Increased Instagram follower growth over the year
- Increased Facebook engagement through fall and spring photo contests
- Developed potential social media plan for Snapchat